Upright City
Brand Strategy. Business Development. Representation.
We help brands, sports organizations, and talent unlock commercial opportunities through market strategy, strategic partnerships, business development, and representation. With specialized expertise in women's football, we connect business, sport, media, and entertainment.
Founded by Alex Avellanet · FIFA Licensed Football Agent
Upright City combines representation, commercial strategy, and business development to connect talent and organizations with opportunities that create lasting value. With women's football at our core, we also work with select personalities and businesses across sports, media, and entertainment.
Discover Upright CityTalent opens doors. Strategy, relationships, and execution turn potential into opportunity. We bring those elements together to help our clients advance professionally and commercially.
We help brands identify growth opportunities, develop market strategies, create partnerships, and bring commercially valuable projects to life.
Explore Brand SolutionsWe help clubs, brands, federations, and stakeholders build stronger sporting and commercial projects in women's football.
We represent and support selected athletes, creators, and public-facing talent through career management, negotiations, brand development, and commercial partnerships.
From player representation to club advisory and commercial development, Upright City brings specialized football knowledge and international business perspective to the women's game.
Una guía para distinguir la inversión en clubes del patrocinio de marcas: economía unitaria, diligencia debida, fuentes de ingreso, riesgos y retorno en el fútbol femenino latinoamericano.
Original language: Spanish · Alex Avellanet · November 14, 2026
Twice-weekly intelligence on women's sports, sponsorships, and commercial opportunities.
Read the latest insights →Advisory, commercial strategy, and international connections for women's football projects.
Representation, negotiations, and career planning on and off the pitch.
Partnerships, positioning, and new commercial opportunities.
Sponsorships, activations, and strategic collaborations.
