Founder-led. Globally connected.
Upright City is a representation and business development company. Women's football is our principal specialization, alongside select talent across sports, media, and entertainment. We operate through a founder-led model supported by a selective network of collaborators — small by design, international by reach.
More than managing contracts.
Women's football knowledge
A specialized understanding of how the women's game works — sporting, contractual, and commercial.
Commercial dealmaking
Partnerships, sponsorships, and agreements structured so they create value for every side.
Business origination
We don't wait for opportunities to arrive. We identify them, originate projects, and open new relationships.
International relationships
Working connections across South America, North America, Europe, the MENA region (Middle East and North Africa), and Asia.
Selective representation
A deliberately small roster, so each athlete and talent receives real attention.
Project development
Taking ideas from introduction to structure, agreement, and execution.
From introduction to execution.
Listen
Understand goals, context, and what success needs to look like.
Identify
Map the commercial, sporting, and market opportunities worth pursuing.
Structure
Agree a clear plan, the right partners, and the terms that protect everyone.
Execute
Open doors, negotiate, and follow through until the work is delivered.
