Upright City is a leading soccer business development agency based in Miami, Florida. Our mission is to grow the global sport by changing the landscape, its narrative, and engagement with the greatest in the industry. We strive to leave a lasting legacy in every city we work with.
Our team is made up of relentless individuals with over 30 years of combined experience, and our passion for the sport and desire for progress drives everything we do. We specialize in helping entities, teams, players, and brands increase awareness, build safe spaces, create opportunities, add value, educate, expand reach, generate conversion, ignite collaborative alignments, and inspire others.
By combining these aspects, we ensure that soccer is a positive tool for growth and change - both on and off the field. Our goal is to make the sport a unifying force in communities, giving people a reason to feel pride in the place they live.
Our Core Values
Our core values are simple but effective and we apply them in everything we do.
Know and do
what is right.
Football is for the world and everyone in it.
across the board.
Treating others, the way you want to be treated.
Being a fair player and great teammate.
Act in the best interest of our environment and society.
Founder & Principal