Mission
Upright City's mission is to create a better tomorrow through soccer development one City at a time. We want to generate positive social impacts, address global challenges, and change the future landscape of cities while bringing people together to share their love for the sport.
Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than governments in breaking down racial barriers.
— Nelson Mandela
Vision
Our vision is to be a leader in our industry, investing time, energy, and resources into helping build sustainable programs that substantially impact current issues locally and around the world. We aspire to be an example of how a sport can bring people together and create opportunities to support and empower others.