We Build Business Opportunities.
From commercial strategy to partnership development and new business creation, Upright City helps brands identify where opportunity exists and build the relationships, initiatives, and commercial structures needed to pursue it.
Let's Talk BusinessBrand & Commercial Strategy
Market assessment, positioning, audience development, strategic planning, and commercial growth.
Sponsorship & Partnership Strategy
Identifying opportunities, evaluating partners, designing sponsorship platforms, structuring proposals, and supporting negotiations.
Business Development
Strategic introductions, prospect development, partnership origination, negotiation, and expansion opportunities.
Market Entry & Expansion
Helping businesses explore new territories, customer segments, commercial channels, and partnerships.
New Ventures & Project Development
Developing business concepts, branded properties, commercial initiatives, and strategic collaborations.
Sports & Entertainment Activation
Connecting brands with football, athletes, creators, media, sports properties, and relevant communities.
Brands & Corporations
Find the right sports and entertainment partnerships to reach new audiences and grow in new markets.
Sports Organizations & Rights Holders
Package assets, attract sponsors, and develop new commercial revenue lines.
Investors & Entrepreneurs
Assess opportunities in sport and women's football, and access the relationships to pursue them.
Media & Entertainment Companies
Connect with talent, properties, and projects that fit your content and commercial strategy.
Discover
Understand the client's objectives, market, and commercial challenges.
Develop
Identify opportunities and develop a strategic approach.
Connect
Identify and engage relevant companies, partners, talent, and stakeholders.
Execute
Support negotiations, commercial development, and implementation within the agreed scope.
Measure
Evaluate outcomes, identify lessons, and develop next-stage opportunities.
Every engagement is scoped individually.